Can you create something great without a struggle? - Aaron Ross

February 12, 2016

Healso explains why "if you give up too soon, or if you don’t keep takingthe steps, that’s the problem people face—or basically unfair self-criticism.You need to struggle. You can’t create something great without the struggle.It’s okay. Everyone goes through that."  

"I will say, this book is not a culture book. This book is not a management book. It’snot even a sales book. It’s a growth book."

 Listen to learn why Matt says he can’t recommend this book enough.  From Impossible To Inevitable. You can learn more about the book right now at the website You can preorder a copy.There’s a great set of gifts available to those that download the book in advance. There’s a chance to get some free tickets to the SaaStr conference,there are some other awesome resources available online. So go to to check it out.