February 12, 2016
On this episode of MSPradio, we chat with Lisa Hendrickson, also known as Call That Girl, about how specializing your services can help you win more clients and provide better overall services. Lisa also discusses how she’s effectively marketed her business through channels like her podcast.
Specializing in a specific service can be a tough thing to do because it’s hard to turn down other opportunities that may generate revenue for you. However, narrowing your focus can actually help you grow your business.