July 28, 2015
This is how the conversation was set to start:
Companies create new prospects every day, while often ignoring that salespeople give up on most prospects within 1-2 phone calls and in less than 30-60 days. They move on to the low hanging fruit of short term buyers and ignore that research shows that 75% of the purchasing decisions are made in the 4th to 12th months. In this interview with Chris Lynde, CEO of dbSignals he tells how to maximize the leads you have already. The host is Jim Obermayer.
This is where it went:
First off, great data doesn't happen by accident. It happens by design and it requires a continuous focus. It is said that some of the statistics prove that up to 40% of all the marketing data that is added to the sales funnel is either inaccurate or incomplete from the moment it's entered into the system. And then it goes downhill from there depending on whether you are a B2B company or B2C company. The annual decay rates on email alone can be up to 30%.
"We have a fortune 140 company that we work with. They pulled a list of 400,000 records from a reputable source, this is a major data compiler that your listeners are probably very familiar with. I won't name them but they pulled 400,000 records.They put it into the Marketo system and they were blacklisted.
One of the reasons they came to us was because we could cleanup that list. And so we
did that and we pushed the 400,000 records without any issues.
But the point is if you
don't keep up with the accuracy of your data, you can virtually bring your marketing
department to a screaming halt. They went down for straight weeks while they had to
deal with certain issues about spam filters and all the black listings themselves.
We are a marketing automation software company with a different twist than the Marketos and the Eloquas of the world. All the sophistication levels, it does enterprise-level services to offer but we start with the data as you mentioned, that's been my focus for 30 years. So we are all about the data. We have integrated our system with a marketing database that has 250 million consumer records. 60 million business records, 5 million international
business records so we provide all the prospecting services for your sales. Your sales
audience would probably be interested."
About Chris Lynde
Chris Lynde is founder and CEO of dbSignals. Chris is an analytically minded, self-described "data geek" who has more than 30 years of experience in multi-channel database marketing, data, and analytic services. He has pioneered a number of large-scale, first-to-market database products and held several C-level roles with direct profit-and-loss responsibilities of more than $300 million in Fortune 1000 corporations, as well as pure start-ups.
In his previous role as senior vice president for Club Holdings, Chris led the implementation of multi-channel marketing technology, customer database development, and marketing campaign planning across the portfolio. Prior to joining Club Holdings, Chris was senior vice president and general manager of Source Marketing; senior vice president and general manager of Equifax Marketing Services; and president and CEO of Oaktree Systems, a public database marketing subsidiary of Gateway Industries.
A serial entrepreneur with a passion for music and golf, Chris in the 1970s co-founded Rainbow Records, the largest record chain in the Chicago metro area with 13 stores. He also founded TeeShots International, a direct marketing company specializing in golf products, and co-founded Destination Golf, a nationally syndicated television show that ran on Fox Sports and ESPN.
dbSignals is ranked among the top marketing automation solutions for large, medium and small businesses by Raab Associates' 2015 Vendor Selection Tool (VEST) Report. The company combines data, technology, and the science of machine learning to automate the sales and marketing process so customers can stay focused on running their businesses. dbSignals' Customer Acquisition Prospecting Databases, coupled with real-time data management and self-learning technology creates smarter campaigns and the best results possible. The dbSignals platform sits on top of an integrated database that contains customer data, a national B2B and B2C prospecting database, and a complete system of record.
Based in Broomfield, CO., with offices in Phoenix, AZ., dbSignals is a wholly owned subsidiary of Club Holdings, LLC. dbSignals provides everything a business needs to acquire and retain customers on one easy-to-use SaaS platform. The services are available direct and through white-labeled resellers. Learn more at dbsignals.com