April 30, 2016
Zeshan Raja, Asst. Director of Partner Success at Continuum shares insights on the importance of a BDR (Backup & Disaster Recovery) plan for any MSP and IT Service company. This falls in line with Business Continuity Plans. As their customers you need to demand this. As the provider, how can you provide this and still remain profitable? Zeshan is here to tell you how to keep this costly, high-resource intensity service from killing your profits.
April 28, 2016
This is a quick, actionable lesson. Hey, it's a short show - if you already do all of this - you can share this with others who ask you your secret to SEO Ranking success!
April 25, 2016
They say content is king, but without a great call to action (CTA) it’s difficult to drive conversion and turn website visitors into qualified leads. In this edition of The Weekly Byte, we explore three important elements in a good CTA – placement, look and language. Tune in now to discover how the right visuals, location and copy can transform your CTAs into powerful, high-converting marketing messages that encourage visitors to download content and engage with you. The Weekly Byte is a video series that provides quick, digestible tips and best practices designed to help your business be successful. Get in touch with us via the comments section below if you have any questions about today’s episode or have ideas for topics you’d like to see covered in the future!
April 24, 2016
It seems the rules change all the time on what works, what gives the best results, how often, how many links, image styles - but let's get this done right and then you can engage prospects and inform clients. If you don't inform them, they won't open it anyway. Take your email marketing to the next level AND learn from this ebook from Continuum: http://bit.ly/mspradio89 Tim Busa, Senior Content Strategist at Continuum shares his best practices with you.
April 8, 2016
What channels should you use? Who is responsible for creating content? On this episode of MSPradio, we chat with Brandon Garcin, Content Marketing Manager at Continuum, about how MSPs can more effectively produce content and use it to drive traffic, leads and new clients. Tune in now and find out how you can get started with content marketing! Want more info on MSP content marketing?
Download our collection of content marketing quick start guides to learn more: http://bit.ly/mspradio87.
March 31, 2016
Security has become an increasingly important topic among MSPs and SMBs. Many business owners are looking for solutions to keep their companies secure, and they’re relying on MSPs to provide those solutions to them. So, how can you take advantage of the opportunity?
On this episode of MSP Radio, we chat with Win Pham, VP of Development at RapidFire Tools, about how MSPs can market and sell managed security services to prospects and clients and add new lines of revenue for their business.
Listen now and find out how you can take advantage of the need for security services!
March 27, 2016
Our networks can be an incredibly powerful tool that not all MSPs leverage effectively. So how can you use your network to your advantage in order to grow your business?
On this episode of MSPradio, we chat with Arlin & Pete Sorensen from HTG Peer Groups about how MSPs can grow their network, build relationships and use it better your business and your personal life.
Tune in now to find out how you can get more out of your network!
March 26, 2016
See the video at http://blog.continuum.net. To gate or not to gate – that is the question. Gated content is an important element of inbound and digital marketing strategy, but knowing what and when to gate isn’t always obvious. In this edition of The Weekly Byte, we try and define gated content and answer these questions in fewer than 90 seconds!
The Weekly Byte is a series that provides quick, digestible tips and best practices you can use to help your business succeed. Get in touch with us via the comments section below if you have any questions about today’s episode or have ideas for topics you’d like to see covered in the future!
March 14, 2016
March Madness is upon us, and while many teams are duking it out win the NCAA College Basketball Championship, one thing is certain…there will be upsets! The same goes for your business and the fierce competition you face on a daily basis. So how do you make sure you end up on the winning side and not the losing side?
On this episode of MSPradio, we chat with Ray Vrabel, Sr. Director of Strategic Partners at Continuum, about how you can upset your competition and bring in new clients.
Tune in now and find out how you can survive the madness of IT!
Don’t forget to take our MSPradio survey as well. The survey takes no more than 30 seconds and will help us bring you the topics and guests that you really want to hear. Take the survey here: bit.ly/mspradiosurvey.
Read more at http://continuumpodcast.libsyn.com/#JgfguehEMz0tDyRx.99
March 11, 2016
Tax day is around the corner and you may be working with an accountant or a firm to make sure everything is filed on time. But did you know that there are strategies you can leverage to save money and increase profits during tax season?
On this episode of MSPradio, we chat with Tom Fafinski, Co-Founder of Virtus Law, about some legal strategies MSPs can use to streamline their business and keep more money for their bottom line.
March 4, 2016
As an MSP, there are a lot of decisions to make and a lot of questions you need to ask yourself. Would you rather maintain a server farm or a real farm? Would you rather your best client get taken or go against Liam Nesson in Taken?
On this episode of MSPradio, we talk through some fun results from a recent blog post we did and discuss some of the surprising results of which scenarios MSPs would rather find themselves in.
February 26, 2016
Referrals to your business are a great source of leads because they convert at a high rate and usual end up being profitable customers. The problem is it's hard to control how many referrals are sent your way. On this episode of MSPradio, we chat through some strategies on how to encourage more referrals and build a formal referral program. Tune in now and find out how you can increase the number of referrals you get!
February 12, 2016
On this episode of MSPradio, we chat with Lisa Hendrickson, also known as Call That Girl, about how specializing your services can help you win more clients and provide better overall services. Lisa also discusses how she’s effectively marketed her business through channels like her podcast.
Specializing in a specific service can be a tough thing to do because it’s hard to turn down other opportunities that may generate revenue for you. However, narrowing your focus can actually help you grow your business.
February 10, 2016
On this episode of MSPradio, we chat with Dan Nice, Director of Sales Operations at Ambition, about how to get more out of your sales team through sales performance software.
It’s hard to improve your sales processes when you’re not tracking your sales activities. So how do you know which metrics and activities to track?
January 27, 2016
Whether it’s taking on bad clients, not generating new leads or employee churn, there are a lot of bad habits to look out for as an MSP. On this episode, we chat through some strategies to break out of these seemingly never-ending cycles and take your business to the next level.
Tune in now!
January 22, 2016
On this episode of MSPradio, we chat with members of the Grow Your Business Genius Bar team about their takeaways from the event and how MSPs can take basic steps towards improving their sales and marketing efforts in order to grow their businesses.
At Navigate 2015, Continuum hosted a Grow Your Business Genius Bar where attendees could get 1-on-1 sales and marketing help and leave with a full set of custom-branded sales and marketing assets. The Genius Bar was a major hit and highlight of the event, so we thought we'd capture some of those highlights on the radio show.
January 22, 2016
On this episode of MSPradio, we chat with Jim Lippie, Chief Advisor at Clarity Channel Advisors, about his process for business planning, some 2016 technology trends to consider and how MSPs can effectively plan for the upcoming year.
Planning for success is nice in theory, but it's hard as an MSP. A lot of the work is reactionary and client-focused, so it's difficult to spend time planning for the future. However, this is an important process to go through if you want to successfully grow your business.
January 19, 2016
Your website is your storefront these days and is a key resource for generating new leads and acquiring new customers. However, most MSPs don't put enough time nor effort into web marketing and managing their website.
On this episode of MSPradio, we chat with Matthew Rodela, Host of the Computer Business Podcast, and Paco Lebron, Founder of ProdigyTeks PC Repair, about how MSPs can improve their website and use it as a tool to generate leads and find new business.
Tune in now and learn about how to get the most out of your website.
January 10, 2016
The cloud is a big topic among all technology companies these days. While there are many different ways to leverage and define “the cloud”, there’s no denying it will be an integral part of all businesses in the future.
On this episode of MSPradio, we join as guests on the Cloud Radio to discuss how the cloud is impacting the IT channel and how MSPs can take advantage in 2016.
Tune in now!