SLMA Live
Leadspace Radio: Developing Buyer Personas is NOT Buyer Profiling

Leadspace Radio: Developing Buyer Personas is NOT Buyer Profiling

April 15, 2014

Join Steve Gershik in this lively discussion with Tony Zambito about buyer personas and behavior.

Some of the points they will cover include:
  • Buyers are overwhelmed with content and desire experiences.
  • The Awareness, Consideration, Decision, Retention and Support labels.
  • What does the term "buyer persona" really mean?
  • What is the difference between buyer profiling and buyer personas?
  • Can you truly predict WHEN your buyers are going to buy from you?
  •  and so much more.

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About Tony Zambito:
Tony is the founder and today’s leading global authority on buyer personas and buyer insights research. In 2001, Tony established the first-ever buyer persona development methodology designed specifically for B2B Marketing and Sales. This innovation has helped leading companies gain a deeper understanding of their buyers resulting in improved business, marketing, content, and sales strategies. Over the past dozen years, Tony has conducted over a thousand buyer interviews and has helped today’s leading Fortune 100 companies acquire deep buyer insights. Tony is a prolific blogger, communicating on trends in changing buyer behaviors.